Yahoo should buy out Microsoft’s search & advertising assets

The best defense is a good offense. whether Yahoo Inc. (NASDAQ: YHOO) does not like Microsoft (NASDAQ: MSFT)’s buyout offering price of $31 per share and Microsoft insists that is a fare price, thereupon Yahoo should turn the tables on the software giant and buy its Web search and advertising assets at a similar valuation. Since it is smaller, it should cost less. whether that is too big for Yahoo to swallow, next they could do it with a partner — would Mr. Murdoch have an interest in that? Or possibly Mr. Diller or Mr. Malone would?

Another opportunity would be to forget about an acquisition strategy and think merger!

The notion I like best is for Microsoft to spin out its Web assets and merge them with Yahoo’s. I think

that approach would add value to Microsoft, the cash machine, and create a new, larger, independent Net competitor for Google Inc. (NASDAQ: GOOG). whether it were independent from Microsoft, it may plus facilitate on the deal’s acceptance as far as antitrust issues are concerned. whether Murdoch’s News Corp (NYSE: NWS) took an interest, soon after MySpace could be added to the mix. It would be a very strong company.

Sheldon Liber is the CEO of a small private investment company and the design and research principal for an architecture & planning firm. Disclosure: I do not own shares of GOOG, MSFT, NWS or YHOO.

Original post by Sheldon Liber

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