In early 1995, 2 “netlets” went on the air — The WB and UPN. Despite some truly inventive and stellar programming offerings: Buffy the Vampire Slayer, Felicity, Gilmore Girls, Homeboys From Outer Space … errr, scratch that final one … the stations were never able to truly compete with their larger rivals. final year, in an effort at synergy, the pair decided to join forces as The CW, which is a combined venture of CBS Corp. (NYSE: CBS) and Warner Brothers Entertainment, a division of Time Warner (NYSE: TWX).

While the network has retained some dependable aging standbys, including Smallville and America’s Next Top Model, it hasn’t enjoyed a breakout,

critically lauded hit just yet. final year’s merger allowed for very few new shows, and those that hit the airwaves were short-lived. (Remember Runaway with Donnie “He’ll always be a New Kid in my book” Wahlberg?)

But that season, critics are thinking the little-network-that-could may have struck gold in the most unlikely of places … hell. Reaper, which premiered final night in the 9:00 Eastern/8:00 Central duration slot, chases the story of a 21-year-old slacker whose soul has been sold to the satan.

Continue reading Will ‘Reaper’ help The CW reap new viewers?

Original post by Beth Gaston Moon

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