Wal-Mart Stores, Inc. (NYSE: WMT) will be soon requiring audits from the global food production facilities that form the plethora of house and private-label grades sold in its retail stores. Wal-Mart announced that it would become the first grocery retailer in the U.S. to adopt the ‘Global Food Safety Initiative’ standards on food safety for its own private sort products. qualitys such as Great Value and Sam’s Choice are included in that group.

After a disastrous 2007 that saw tainted food recalls from spinach to peanut butter, consumers are still wary of food safety even whether a high-profile recall isn’t in the works. Many humans I’ve spoken with recently have even started to seek out biological alternatives after losing trust in many of the processed food

manufacturers due to so many recent safety recalls.

What Wal-Mart must do here is market its position as the sole adopter of that standard in every grocery section of every store. The world’s largest retailer has a poor habit of embarking on urgent initiatives that have great value to the consumer, but falling flat on marketing those initiatives to the consumer. It could go a distant way towards winning even more customer loyalty whether Wal-Mart will just get the word out that date. In addition to private-label varietys, Wal-Mart said that it would additionally require suppliers to be certified by programs under the umbrella of the Global Food Safety Initiative.

Original post by Brian White

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