Target Corp. (NYSE: TGT) is set to deploy two larger-store prototypes in 2008 that will apparently be bigger than current Target locations and green certified as the company promotes a more environmentally conscious shopping experience to its customers.

In terms of more greener stores, Target joins larger competitor Wal-Mart Stores, Inc. (NYSE: WMT), which recently held a company-wide assembly where ‘being green’ was the central theme of the show. One of the prototype locations will be a general merchandise store and one will be a SuperTarget location — and both are scheduled to open in October.

Both will feature added space for consumer electronics as well as grocery items.

If all goes well with the new Target prototypes, the reduction retailer plans to deploy the prototype designs at more than 100 locations in 2009. Target rolls out prototype designs every four to five years to keep the consumer shopping experience fresh. There’s a competitive edge: there are not too many (if any) national retailers I know of that change store designs on a large scale on such a frequent basis.

Original post by Brian White

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