Imagine whether the Sony (NYSE:SNE) PS3 actually came out of the shadow of the Nintendo Wii and Microsoft (NASDAQ:MSFT) Xbox 360. During 2007, PS3 ran in third place in sales in most regions and most months. The machine was viewed as too expensive and did not have decent new games to run on it.

There is a case to be made that some of that could change. Production scale is moving up on the machine. That means lower component costs and another chance to cut prices. According to Reuters, “2008 will be a turning year for the PS3,” said iSuppli analyst Pamela Tufegdzic. “Sony is offering a better forthcoming software pipeline with blockbuster titles like ‘Gran Turismo

Not so fast. Nintendo and Microsoft are not going to stand by and let their sales be stolen. Nintendo has already introduced a radical new platform called Nintendo Fit. It allows users to stand on a balance board and be physically involved in games that include things such as downhill skiing. Microsoft has its own arsenal lead by Halo 3.

Sony’s PS3 may be in for slightly better times, but it is far behind in a race that it may never win.

Douglas A. McIntyre is an editor at 247wallst.com.

Original post by Douglas McIntyre

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