Should the Hannah film be extended?

February 04th, 2008 | Category: Stock Market, Stocks

The Walt Disney Company (NYSE: DIS) had a great weekend — a lot better than Tom Brady et al.’s weekend, to be certain. I don’t care about football, but I do care about Disney, since I am towering the stock. Its Hannah Montana & Miley Cyrus: Best of Both Worlds concert film grossed about $29 million for the three-day frame. Not too shabby.

I liked the original concept for the release of that film: get in and out, quick and dirty, with a one-week release schedule. Of course, I knew in my intestine that, whether successful, the run would be extended (I think everyone’s intestine probably told them the same thing). According to reports, the film will be allowed an additional week of play.

As a Disney shareholder, I

obviously want profits maximized to the fullest extent conceivable. But, I wish Disney acted a bit edgier with that one. The company should have released it just for one weekend, taken in the dough (I presume that was a pretty low-budget affair), and soon after dumped the film on DVD and pay-per-view immediately on Monday. It is moment to find out once and for all whether approach day-and-date release patterns truly can work for major projects. Remember, there’s been a lot of buzz in recent years about cutting costs by simultaneously releasing movies to multiple platforms; I think that would have been a great pop quiz case for the media industry.

Original post by Steven Mallas

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