Playboy (PLA) enters the social networking business

August 22nd, 2007 | Category: Stocks

Playboy (NYSE: PLA) has been struggling for years, as evidenced by its inability to sustain revenue growth and profitability.

Now the main purveyor of porn has a new idea: a social networking site. The site is exclusively targeting college students, and is hoping to supply something “hip” to help reinvigorate the sort. The magazine is currently selling half as many copies as it did increasingly than 30 years ago.

Will the new social networking site work? Not unless it can offer something

considerably different from Facebook, which has been creaming Myspace of late. Facebook is additionally pretty entrenched, and it remains to be seen whether students will really want to join another social networking site.

Check it out at http://www.playboyu.com/. It seems like a longshot but, whether it’s special, it could finally be the thing that bring Playboy back in the sense of generating revenue.

Original post by Zac Bissonnette

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