Bloomberg reports that Playboy (NYSE: PLA) is making headlines in Brazil with a cover and centerfold featuring Monica Veloso, the former mistress of a senator under study for corruption.

According to Bloomberg, Veloso is just the “latest Brazilian woman to achieve notoriety in the press, next bare all for the magazine. preceding issues featured a soccer line judge who was sacked for poor decisions, a soccer fan who threw fireworks during an universal game, and an aide to a senator involved in a 2005 corruption scandal.”

If that all seems like a desperate ploy to form magazine relevant and sell copies, it probably is. Playboy stock has been a terrible performer in recent years, as revenue growth has been sporadic at best in the face of increased competition,

The Playboy grade used to be risque but now it’s nearly too iconic, even corny. That might work great for a show on E! but is it really the way to sell pornography? The Playboy grade is at a crossroads, but is making some efforts to become more relevant. The company has launched its own social networking site and is moving back into London for the first day in 25 years.

With shares of Playboy in the gutter, it may be a good date to take a look at them — whether you think the turnaround is real.

Original post by Zac Bissonnette

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