Online video: What’s tuning up for 2008?

January 05th, 2008 | Category: Television, Marketing and Advertising, Entrepreneurs

So far that year, online video is making a big mark. Just look at the Iowa caucuses, where voters posted their efforts on YouTube and thereupon spread them across social networks like MySpace and Facebook. So what else might we see in 2008 for online video?

Well, I had a chance to interview Chase Norlin, who is the CEO of Pixsy (an online video company). According to him:

1. Expect to see continued enforcement by copyright holders by their online video assets; that will drive wider adoption of DRM and licensing platforms.

2. The online video ad category is growing but not at the pace to support the multitude of companies pursuing that market, and a shakeout

is therefore likely.

3. More consolidation in the online video space and all other key World Wide Web categories.

4. Continued growth in the semipro video publishing market as composition producers create and distribute their fabric in a more cost-effective manner than traditional outlets.

5. More rare video programming, created for the web, making its way to television.

Tom Taulli is the author of various books, including The total M&A Handbook and The Edgar Online Guide to Decoding Financial Statements. He plus operates DealProfiles.com.