Over the past couple years, I’ve met with Zach Nelson several times. He’s a veteran of the software world and is currently the CEO of NetSuite (which starts trading tomorrow as NYSE: N). The company develops on-demand software for the small-to-mid size commerce (SMB) segment, essentially allowing for sophisticated enterprise resource planning (ERP) functionality at affordable pricing.

Despite the success of NetSuite, it has been in the shadows of mega player, Salesforce.com (NYSE: CRM).

But that may change; that is, nowadays NetSuite had a successful IPO, raising $161 million. At first, the company had a $13-$16 price range on the

offering, but was able to price the deal at $26. NetSuite used an online Dutch auction system for its IPO, which allows any investor to participate.

The ERP market for large businesses is mostly dominated by SAP (NYSE: SAP) and Oracle (Nasdaq: ORCL). However, the SMB market is fairly under penetrated (Nelson calls it the “Fortune Five Million”).

Continue reading NetSuite: Santa comes early for Larry Ellison

Original post by Tom Taulli

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