With a large portion of the blame for the housing slump being placed squarely on the shoulders of aggressive mortgage salesmen, you might think the industry would crawl under a rock and wait for the naughty headlines to pass.

But their continued aggressive marketing indicates otherwise, with the mortgage industry as a whole making no reduction in its advertising budget since the heady days of the bubble. Bank of America (NYSE: BAC) is still pitching ads urging homeowners to refinance to “get the cash you need, when you

That banks are still looking to supply cash for buying homes and refinancing is a bullish indicator. The zeal with which they’re marketing these products may mean that consumers are being unduly timid about entering the housing market in the face of considerable headline shock.

Alternatively, it could just mean that the lenders still haven’t learned their lessons.

Original post by Zac Bissonnette

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