Money Winners of 2007: For Rachael Ray, success sizzles
Rachael Ray went from scraping together the rent as a sweet counter girl to a multi-millionaire with her own talk show, cooking show(s), magazine, and books that have sold more than 4 million copies. She’s plus spawned a lingo all her own. (EVOO for additional Virgin Olive Oil has entered the popular vernacular). All that in a little under ten years.
How cool is that?
Love her or hate her, Rachael Ray, she of the perky smile and Girl-next-door demeanor, gets major points for translating her love of cooking into a multi-million media empire. public can’t seem to get adequate of her “regular gal” persona. But her bubbly personality masks some serious trade savvy.
Using her mentor Oprah Winfrey as a blueprint, Ray has expanded out of the kitchen that year into many other avenues. Her one-hour daytime talk show, The Rachel Ray Show, is patterned after the perennially popular Oprah Winfrey Show, and was the only
She plus cooked up some lucrative endorsement deals with name qualitys such as Dunkin Donuts and Nabisco — now owned by Kraft Foods (NYSE: KFT). These media venues help feed her magazine (Every Day with Rachel Ray) and cookbook sales.
These are like the cherry on top of the $16 million Ray took home that year, according to Forbes magazine. By some estimates, Ray’s net worth is touching $100 million, but that’s tough to verify. One thing’s for certain, that gal doesn’t need to get out of the kitchen; she’s proving that she can stand the heat.
Be certain to check out more Money Winners of 2007.
Original post by Julie Tilsner
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