Money Losers of 2007: Radiohead — Hail to the thieves? | Mortgages,Taxes,Stocks,Insurance,Loans,Credit

Money Losers of 2007: Radiohead — Hail to the thieves?

December 22nd, 2007 | Category: Marketing and Advertising, Products and services, Launches, Entrepreneurs

To an inordinate degree of fuss, British rock group Radiohead self-released its seventh album, In Rainbows, on its website back in October, employing a pass-the-hat pay model whereby downloaders could pony up what they wished for the album, from as much as 100 pounds (about $200) to as little as virtual pocket lint.

The band has kept mum on the actual download figures, as well as their take, but a comScore study on In Rainbows‘ early success estimated that just 38% — less than

two in five downloaders — bothered to put up anything at all. comScore’s findings — which Radiohead has disputed — propose the band gave out some 744,000 copies of the record for free, not to mention all those unrestricted downloads that bewilderingly saturated the file-sharing piracy sites, despite their free availability.

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Original post by Barry Summerlin

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