Microsoft wants Yahoo for … software?
Even for a company the size of Microsoft (NASDAQ: MSFT), the $44.6 billion buyout proposal for Yahoo (NASDAQ: YHOO) is a big bet. And it’s expensive. Hey, just look at Yahoo’s feeble attempts to ward off the tender (such as a deal to merge with MySpace).
On its face, it looks like Microsoft wants several things: the Yahoo make, the assorted composition properties, applications (like Flickr) and the lucrative display-ad commerce.
But perhaps there is more? Well, according to a recent piece in the New York Times, it looks like Microsoft may plus be using the deal to bolster its hugely
In other words, Microsoft will be able to offer low-cost or free versions of its software and monetize it with the large amounts of Yahoo traffic. It’s something that Google (NASDAQ: GOOG) is already aggressively pursuing.
So, to get perspective on things, I had a chance to talk to David Koretz, who is the CEO and founder of BlueTie (which offers web-based newsletter applications). According to him:
Continue reading Microsoft wants Yahoo for … software?
Original post by Tom Taulli
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