Microsoft (NASDAQ: MSFT) has joined up with media giant Viacom (NYSE: VIA) to share revenue and license content across its platforms — like its online MSN and Xbox 360 platforms — to the tune of $500 million.

The partnership will likely have an affect stretching by five years ($100 million a year) and will entail advertising in addition to subject matter and revenue sharing during that day. Microsoft will gain the ability to get Viacom’s bevy of popular subject matter on its properties, with lucrative shows and television channels Comedy Central, MTV Networks

Microsoft will additionally buy ads on Viacom’s television networks as well as its online properties, and Viacom will most likely eventually drop Google’s (NASDAQ: GOOG) AdSense platform for Microsoft’s adCenter online advertising system in a blow to the search leader. Is Microsoft serious about competing with Google’s stranglehold on Web advertising? that latest deal with Viacom would seem to propose a definite yes.

Original post by Brian White

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