Memo to Ken Fisher: Please quit it with the obnoxious ads

January 28th, 2008 | Category: Marketing and Advertising, Books

Among investment gurus, Ken Fisher is undoubtedly one of the best. The Only Three Questions that Count is one of the best investment books to come out in recent memory, he has put together an amazing track record with Fisher Investments, and he’s even on the Forbes list of the 400 richest Americans.

So why, Ken, must you promote yourself with all the subtlety of a late-night no-money-down infomercial guru?

Just once, I would like to be able to log on to Forbes.com without having to smash my speakers to silence your pitch for your firm.

I feel like a lot of serious, smart investors skip Ken Fisher considering they’re so turned off by the incessant marketing… we associate that kind of relentless pitching with charlatans, which Ken Fisher is most certainly not.

So the purpose of that post is two-fold: whether you haven’t read Ken Fisher’s book, you really ought to go buy it. It’s 58% off on Amazon. And whether you’re Ken Fisher, please consider hiring a new, more nuanced marketing firm.

Original post by Zac Bissonnette

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