Google Inc. (NASDAQ: GOOG) is the champion of search, but you wouldn’t know it from its stock price lately. The stock has been clobbered as of late due to some differences of opinion by how to interpret convinced input relating to click-throughs the monster search engine has been seeing. While that blogger’s opinion is that paid search is probably the final thing to get hit on the advertising side during a recession, it is true that paid search would most likely suffer through an profitable downturn.

There is no disagreement, though, by the potential for Google’s acquisition of DoubleClick to have a meaningful affect on the company and on

the online ad industry. Google has been working with both the U.S. and EU’s antitrust departments to OK the merger. We got the go-ahead in the US in December and nowadays, the EU OK’ed the deal as well.

In allowing the merger to go through, the EU concluded that Google could not successfully employ anti-competitive practices with the presence of viable ad serving competitors, like Microsoft (NASDAQ: MSFT) and Yahoo (NASDAQ: YHOO).

Continue reading EU clears Google-DoubleClick merger

Original post by Zack Miller

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