Archive for the 'Marketing and Advertising' Category
GM taking a big step onto eBay
Here’s what I construct of it: GM will be placing all of its available GM certified, …
Can Reed Hastings reinvent Netflix?
Netflix Inc. (NASDAQ: NFLX) CEO Reed Hastings has a plan to keep the company relevant given that the DVD-by mail commerce will become out of date sooner or later as video composition delivery via the Web becomes more widespread.
The company is partnering with LG Electronics to develop a set-t…
Dr. Robert Jarvik pressured for not rowing his own boat for Lipitor
Talk about your tempest in a teapot, here’s a good one for you. It seems that a congressional committee has taken up arms against Dr. Robert Jarvik, inventor of the artificial heart, considering he didn’t row his own boat in his recent appearance in a Lipitor television advertisement. The concer…
Social networks: Great fun but no money
It seems every day I get a pitch for a new-fangled social networking site. For example, I saw one that is for citizens who like food. Oh, and there was one for humans who are by 70 (I’m not kidding).
Hey, with the huge success of MySpace and Facebook, I can see why entrepreneurs are jumping on th…
GM’s Super Bowl ad: Utterly pointless?
General Motors’ (NYSE: GM) GMC had an ad on final night’s Super Bowl for the first moment in years. It cost something in the neighborhood of $5 million to broadcast, and whether you’re a GM stockholder, you might want to ask: why did GM waste so much money?
The ad (you can see it below) is a …
Super Bowl may be the most watched telecast ever
Last night’s Super Bowl may have been the most watched telecast ever, according to preliminary documents compiled by Nielsen Media Research.
Ratings for the contest amidst the New York Giants and New England Patriots were up 9% from final year. Figures for the number of viewers weren’t immediatel…
Metrics industry heating up with Google’s Urchin public debut
The Web is wonderful for marketers. Traffic can be measured really finely and the whole marketing-sales loop actually can be measured. Unlike TV or radio, World Wide Web firms know precisely what they spend on bringing traffic to their websites and how much these firms compose off of each visito…
U2 manager joins record labels in fight against piracy
The buzz in the music world lately has been about Paul McGuinness, the manager for Irish rock band U2, and his shout for Net Service Providers to immediately disconnect users for downloading music illegally and for governments to enforce those new policies. Though the plea is rooted in good trad…
Louis Vuitton to advertise on television
Haute Couture icon Louis Vuitton will be entering uncharted waters with its first television ad campaign, a 90-second travel-themed commercial shot in France, Spain, India and Japan.
The company is calling it “the first ever on-screen corporate campaign by a luxury house.”
It’s a bold move…
E*Trade’s goal line stand
As investors from around the world gear up for some Super Bowl fun and excitement, one firm is hoping to score a landing from the hype surrounding the world’s most watched football
E*Trade (NASDAQ: ETFC), the beleaguered online broker, plans to spend as much as $4 million for two ads airing d…
Yahoo’s Yang warns of 2008 ‘headwinds’; shares slump
Yahoo Inc. (NASDAQ: YHOO) Chief Executive Jerry Yang nowadays promised good things to patient investors. Wall Street, though, wanted more instant gratification from the fourth-quarter results and sent shares slumping in after-hours trading.
“While we will continue to face headwinds that year,…
Memo to Ken Fisher: Please quit it with the obnoxious ads
Among investment gurus, Ken Fisher is undoubtedly one of the best. The Only Three Questions that Count is one of the best investment books to come out in recent memory, he has put together an amazing track record with Fisher Investments, and he’s even on the Forbes list of the 400 richest Americ…
Target doesn’t have day to reply to blogs
Today’s New York Times takes a look at Target (NYSE: TGT) and what can only be described as its arrogant attitude towards bloggers.
ShapingYouth.org sent an e-mail to the company, criticizing an ad Target was running that featured a woman lying on a Target logo with the bullseye centered on her c…
New eBay CEO John Donahoe looks to compose a quick impression
When we took a look at eBay (NASDAQ: EBAY)’s fourth-quarter earnings final night, we additionally made note that long-time CEO Meg Whitman would be stepping down, to be replaced by John Donahoe. We wondered what changes Mr. Donahoe would be bringing to his new position, and some of those answers…
