Archive for the 'Marketing and Advertising' Category

eBay (EBAY) sellers already planning next boycott

If nothing else… eBay Inc. (NASDAQ: EBAY) users are a feisty bunch. After just coming off a multi-week sellers strike, they are already planning their next revolt, tentatively set to launch May 1.

The most recent strike was orchestrated in reaction to recent changes made on the site and las…

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WideOrbit’s expanding universe

I recently had a chance to talk to Eric Mathewson, who is a tech veteran. Hey, back in 1994, he started to invest in the Net. Needless to say, he’s done fairly well.

But Mathewson is plus an entrepreneur; that is, back in 1999, he started WideOrbit (and yes, he put a slug of his own cash into…

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Sharper Image to take gift cards again

Perhaps there is some light in the gloomy profitable world. Sharper Image, which has filed for Chapter 11, will start to take gift cards again. There will be some restrictions on the way the cards can be used, but that is better than the preceding option — which was that they would be worthless.

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Can Avril Lavigne help Kohl’s sell clothes?

Punk-pop princess Avril Lavigne has signed a deal with Kohl’s Corporation (NYSE: KSS) to introduce a line of junior fashions to be sold exclusively at Kohl’s stores.

The sort will be called Abbey Dawn — after the singer’s childhood nickname. Lavigne said the collection will consist of “a lot of …

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Internet-only release proves the continued relevance of Nine Inch Nails

Over the weekend, Trent Reznor — the brains behind Nine Inch Nails — released his latest creation, Ghosts I-IV, over the World Wide Web. The first nine songs of the 36-song album (nearly 150 minutes in length) are available for free, and there are a number of other options for those willing to…

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Another veteran artist joins Starbucks’ take in Music

Starbucks Corporation (NASDAQ: SBUX)’s form out Music has signed another veteran artist into its ranks, reports Billboard today. Carly Simon is joining the label to release new album This Kind of Love, her first of original fabric in eight years. Preceding artists to sign the label have been Paul Mc…

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Ryan Seacrest to sell his own ads

As an American Idol host, American Top 40 radio DJ, and anointed successor to talk show god Larry King, Ryan Seacrest is the 76th best-paid celebrity in America, earning $14 million a year, according to Forbes.

Now, he’s looking to up his income astronomically. Mr. Seacrest has signed a new contr…

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Battling for Britney’s bucks

The New York Times reports that despite a fortune ranging from $50 million to $125 million, the battle for mentally unstable Britney Spears’s money is raging. She’s a shrewd commerce person — generating cash from royalties, concerts, clothing, perfume, corporate promotions and real estate.

But s…

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Google heads to the moon

Already dominating life here on soil, Google Inc. (NASDAQ: GOOG) is now making plans to conquer outer space too.

Google announced the Google Lunar X Prize yesterday at its headquarters in Mountain View, California. The competition offers $30 million in prizes to anyone who can get a robot to …

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Martha Stewart Living Omnimedia set to buy Emeril empire

Last month, I reported that Martha Stewart Living Omnimedia (NYSE: MSO) was actively seeking an acquisition to diversify beyond its core Martha Stewart sort.

Now the company has found what it hopes is it’s lost piece, and is set to acquire superstar chef Emeril Lagasse’s media and licensing e…

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iTunes and ‘Idol’: It’s marketing genius, dawg!

Apple (NASDAQ: AAPL) and American Idol — it’s got a ring to it, doesn’t it? According to The Hollywood Reporter, Apple’s iTunes has passed the audition and become the official online supplier of substance from the show. Fans will now be able to purchase music performances and videos for 99 cent…

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Mortgage companies still advertising aggressively

With a large portion of the blame for the housing slump being placed squarely on the shoulders of aggressive mortgage salesmen, you might think the industry would crawl under a rock and wait for the naughty headlines to pass.

But their continued aggressive marketing indicates otherwise, with the …

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Oprah Effect works for trade books too — particularly when they’re free

Since the announcement on Oprah’s television program that Suze Orman’s financial advice book Money & Women would be available for free as an e-book from Oprah.com, more than a million copies in English have been downloaded, as well as an additional 19,000 in Spanish, according to a statement rel…

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British download store opens against iTunes and anti-piracy technology

British-based Play.com, a privately-based retailer, has launched a new download store in direct competition with Apple Inc.’s (NASDAQ: AAPL) iTunes Store in the United Kingdom. PlayDigitial will offer tracks without digital rights management (DRM) technology from privately-held EMI Group and indepen…

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