Best Buy Inc. (NYSE: BBY) has really turned up the heat lately on its recent marketing strategy of placing “customers first,” while downplaying drops in sales and a bleak outlook for many of its electronic product categories. I don’t particularly subscribe to a bleak outlook on cutting-edge tech (unless consumer credit scrunching gets worse), but regardless, Best Buy CEO, Brad Anderson, continues to construct waves to ensure the company he leads treats the customer right.

In the latest installment of that customer-first mentality, the nation’s largest consumer electronics retailer has touted the efforts of one of its employees to serve deaf customers in a friendly and efficient way. Kathryn Cannon, a Best Buy assistant manager, has spearheaded efforts to educate Best Buy employees in the basics of serving the deaf population. Training includes basic sign language

for employees — things like finger spelling and introducing themselves to deaf customers.

The deaf-serving initiative was very successful, so Cannon went to Best Buy’s main headquarters to push the effort further and it looks like the rest is history. I’ll bet that Best Buy is one of a handful of retailers that marks a customer in its national database as being deaf so that the appropriate level of service can be given when that customer needs Best Buy services like computer software installation. What a strange program for a retailer the size of Best Buy; other retailers would be keen to pay attention to that one. Customer loyalty is a good thing, right?

Original post by Brian White

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