Apple, Inc. (NASDAQ: AAPL) wants to increase the visibility of its market-leading digital media store — iTunes — and has hired a former Wal-Mart Stores, Inc. (NYSE: WMT) to do it. Kevin Swint’s final position was with the world’s largest retailer, where he led the effort to set up the retailer as a destination of digital music and movies. That didn’t work out too well insofar as movies, so perhaps Apple will supply Swint with a few more resources to get the job done right at Apple.

Swint’s responsibilities at Apple will center around universal market share growth for Apple’s iTunes film, television and

related entertainment subject matter distribution in markets external the U.S.

The amount of subject matter available from Apple’s separate iTunes presence for various countries offer a widely inconsistent offering of composition due to complex universal distribution deals regarding digital subject matter.

Although Apple announced movie rentals through its U.S. iTunes store at January’s CES, the new service was not launched internationally. Apple CEO Steve Jobs said that the company “was dying” to form that happen though, hence the appointment of Swint to the iTunes worldly post.

Original post by Brian White

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