Apple (AAPL) mini-stores inside Best Buy (BBY) locations show success

August 31st, 2007 | Category: Stocks

Apple, Inc.’s (NASDAQ: AAPL) command by its customers is nothing short of amazing. The company invents and markets some of the best personal consumer electronics in the world. Its marketing efforts to form its products the de-facto standard in the markets where they compete is additionally moment to none. Seeking to get in on that action, consumer electronics retailer Best Buy, Inc. (NYSE: BBY) opened Apple “mini stores” inside national retail locations recently.

Now, that was an odd move to some, as Apple already has retail stores all by

the nation that do fairly well for the company. In fact, they’ve done exceptionally well in an age where direct retail outlets have flopped for other computer makers. But Apple makes a lot increasingly than just computers as we all know. So much increasingly, in fact, that it has jettisoned the word “computer” from its corporate name that year.

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Original post by Brian White

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