Amazon.com (AMZN) better at customer relationships than Google (GOOG)?

October 04th, 2007 | Category: Stocks

With Google, Inc. (NASDAQ: GOOG) in the midst of acquiring online advertiser DoubleClick, the battle is beginning amoung the largest search company in the world and the largest e-tailer in the webosphere. I’m talking about, of course, Amazon.com (NASDAQ: AMZN).

Amazon has towering been considered the model for wringing every possible cent from every customer who enters its webspace, and in an inviting, orderly fashion. The company has made an art of forums, lists, peer reviews and tons of research to ensure that each customer can not only find what they’re looking for, but find several other items of interest as well.

Some sign Amazon’s

approach the contextual, user-engaged transaction marketplace. The bugger now is to see whether Google can facilitate such interaction as it moves into non-text search areas. Up to bat first is DoubleClick. Does Google want increasingly than a cut of each transaction as a conclusion of a customer taking action on a DoubleClick ad? All signs point to yes. And the model it should be looking at whether it is not already is Amazon.com. Well, perhaps.

Continue reading Amazon.com (AMZN) better at customer relationships than Google (GOOG)?

Original post by Brian White

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