In vino veritas. Amazon (NASDAQ: AMZN) is entering the wine business, but it may find it a difficult market. According to the FT, the company will “start selling wine in the US, entering a commerce fraught with regulatory complexities and littered with the wreckage of preceding failures.”

Some states don’t like wine shipped from one place to another. It is alcohol and who can tell whether a 12-year-old is ordering a bottle of the good stuff. There are plus state tax implications. Each state wants every penny of its tax on liquor.

Perhaps just as difficult is the issue of whether wine drinkers would like to

have a look at the bottle and the label. They can do that at the local wine store. whether they aren’t happy, they can take it back. They may not get a refund, but the store owner might invite them for a drink.

Amazon now sells everything from books to music downloads. possibly it should draw the line at booze. State authorities don’t watch for DVDs through the mail, but bottles of chianti are a different matter.

Douglas A. McIntyre is an editor at 247wallst.com.

Original post by Douglas McIntyre

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