Advertising.com #1 again in online ad reach

September 18th, 2007 | Category: Stocks

Time Warner Inc. (NYSE: TWX) has some good news still cranking out of its AOL unit. comScore has just released its new Net “Top 50″ lists nowadays, and in August, Advertising.com remained atop the Ad Focus Ranking. comScore said that Advertising.com is reaching 89% of the increasingly than 181 million Americans online.

If you just run some simple math, that would generate a total audience reach of roughly 161 million Americans. Obviously an audience reach is not the same ranking for search or date spent per visit on a website, but the number is increasingly than substantial.

If AOL is or is not going to end up being its own unit or a tracking stock, that advertising.com is a major

help. whether you will recall, the parent just rolled out the Platform A that integrates all the online ad properties and builds upon the Advertising.com commerce. That should help extend the reach even increasingly, although you have to wonder whether any changes may cause a skipped defeat here and there. Obviously AOL wants to increase the depth of that reach now. Even a slight incremental increase in “per user” metrics can have a major affect with numbers that large.

Jon C. Ogg is a partner in 24/7 Wall St.; he does not own securities in the companies he covers.

Original post by Jon Ogg

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